Stone Street Capital, a structured settlement factoring company located out of Bethesda Maryland recently created a blog to "facilitate open communication." There has been much controversy over Stone Street's advertising practices of late and this author hopes that Stone Street would be willing to communicate to both the primary and secondary markets on why they continue to use such terms as "cash now" in their advertising.

In Stone Street's defense, this author understands that receiving your money in 6 weeks compared to years from now can be construed as "cash now," but how does Stone Street defend allegations of false advertising? Technically speaking, an annuitant cannot receive "cash now" when involved in a structured settlement factoring transaction. These types of transactions need to be court approved which takes an average of 6-8 weeks and in some states longer.

The primary market's main concern of the secondary market is the advertising practices that some companies in the secondary market continue to use. If companies in the secondary market can clean up some of these problems, the primary market may look upon the secondary market with a brighter light.